Promoting manhood

From a CatholicMom.com interview with Tarek Saab, Lionheart Apparel (emphasis mine):

Q: Please tell our readers about Lionheart Apparel. How did the company get its start and what is your mission for Lionheart?

A: I have a close group of friends from college who are all athletic, intelligent, Catholic men, and one of the topics we inevitably discuss when we get together is the lack of strong masculine presence in the Church today. If you walk into most parishes, it's rare that you'll find a very large number of men. That hasn't always been the case. It's as though Catholic men have lost their identity, and for the men who are still vocal about their faith, they feel like they're one in a million...

[snip]

Q: I see that a portion of your proceeds go to charities. Could you tell us more about why you're doing this and about the charities you are supporting through Lionheart?

A: We donate ten percent of our profits to two Pro-life Charities - Human Life International and the Catholic Pro-life Committee. As I said earlier, the company is about more than just selling t-shirts and hats. We want to help create a picture of what manhood is all about. As the saying goes, "clothes don't make the man." We believe that's true. It's all about our actions, and we think we are setting a great example by taking a strong stand against abortion. Hopefully, if guys see that Lionheart Apparel will defend innocent life in lieu of sales and in spite of criticism, maybe they will be more courageous individually. As men, we are hardwired to defend innocent life at all costs, even at the risk of our own lives. It's what makes us men. Sadly, many have lost touch with reality.

Full article here: Catholic Reality Television Star Seeks to Help Men Build a Strong Identity through New Apparel Line