Book note: Invisible Engines, by David S. Evans, Andrei Hagiu and Richard Schmalensee

My understanding of computer technology, electronic gadgets, and related consumer markets is happily camped somewhere back in the intellectual equivalent of the Oligocene, but for those of you who are more up to speed and interested in that sort of stuff, Om Malik recommends the following book. See How Profits Launch From Platforms: The right software and strategy can create their own thriving economic ecosystem (OpinionJournal, November 28, 2008) :


Invisible Engines: How Software Platforms Drive Innovation and Transform Industries

Clicking on the book cover link takes you to Barnes & Noble.